Serious Marketing

When Roger Holmes, founder and CEO of Serious Food Co, needed some point of sale stands to showcase his healthy, organic popcorn products, a neighbouring business was quick to recommend Cutshop.

“We were looking for a business with in-house design capabilities that could also cut the stands,” said Roger.  “I took the concept to Cutshop North Shore and they worked up a design that met the supermarket width, height and depth specifications. 

It was very important to get that right.

“The Cutshop team was really useful and saved us a lot of time.  With the first batch we cut first and then got the stands printed.  For the next ones, we are looking at reversing the process and printing on whole sheets before cutting.  Cutshop is currently working up a trial sample.

“Cutshop staff are very approachable,” Roger added.  “We’ve worked through different solutions together to come up with something that works well for all parties.  I’m very happy with the outcome.”

The stands were made using Eurolite HPL, a durable light-weight Poplar plywood, finished on both faces with a white high pressure laminate.